Are you about to become a contractor and looking for contractor business name ideas? You’ll want a catchy, memorable, and unique name that tells people as much information as possible about your company and brand without being too long or awkward. Not choosing a bad name is as important as selecting the right one.
Regulators in your state may have requirements or limitations for construction business names, so check with them before you officially establish your business. You should also thoroughly research your state’s general licensing requirements.
How to Come Up with a Contractor Name
You don’t have to select a name in one day. Instead, take time to think about it. Make a list of every name you think of. Even if they don’t sound exactly right, your list might help you to brainstorm successfully later.
Follow these steps to generate the perfect name for your contracting business. Most people will search the internet to find contractors, and you’ll want your company’s name to stand out from the rest.
Answer Pertinent Questions
Your construction company name ideas should answer questions like these:
- What type of work does your company do?
- Do you focus on residential or commercial?
- Where are you located?
If seeing your company’s name in search results is all potential customers know about your business, you want to help them understand at a glance what your company is. “Smith Contractors” is generic and doesn’t answer any of those questions. “Smith’s Springfield Residential Plumbers” is much more specific.
Use Search Engine Optimized Keywords
SEO keywords are common terms people use when looking for something on the internet, and using them in your contractor business name ideas makes sense. Each industry has popular keywords, so research the most commonly used ones.
For instance, some of the most popular keywords for plumbers are:
- Plumbing, plumbers near me
- Plumbing services, companies, or contractors
- Water heater repair
- Local plumbers
- 24-hour plumbing or emergency plumbing repair
- Residential plumbing
You should also use as many of these keywords as possible on your website and in advertising.
Define Your Brand
Think about your brand. How do you want customers to perceive you?
- Competent, efficient, and trustworthy
- Funny
- Formal vs. laid-back
- Friendly and approachable
These are just a few of the things you can express through the name you choose. Think about what’s most important to you for people to know about your company from your name.
Choose a Symbol
You’ll want to create a logo for the business name you select. When you think about how to name a contracting business, consider coordinating symbols. For instance, a plumber can use a wrench. If the company names you’re thinking of don’t suggest a good symbol, you might want to make modifications.
Make It Catchy
Whether you choose a funny name, one that uses alliteration, or something that rhymes, you want people to both notice and remember your company name in a positive light. There is often lots of competition, especially in larger cities. Make your contractor business name ideas memorable.
Find Out if the Name Is Available
When you have a short list of possible names, check to see if another local company is already using them. Next, find out if the domain name you’d like to use is available.
See what names other construction companies in your area have so yours won’t be too similar. If you’re located in Springfield and six other businesses use the city location in their names, either omit the city or use it creatively.
Ask Family and Friends
Ask others what they think when you’ve narrowed it down to a few choices. They might be unanimous in preferring one, or someone may suggest a slight modification you like better. Find out why they select a specific name.
Name Ideas of Existing Construction Companies
Looking at other construction company names can give you ideas about what you like — and don’t like. Use them to inspire you when you’re thinking about how to name your contracting business.
- The Dream Homes
- Barry’s Builders
- Carl’s Pane in the Glass
- Hammers & Ladders Co
Female Construction Company Names
Many people like to patronize female-owned businesses, but they may not realize a woman owns the company just from searching for local plumbers. Find clever ways to let customers know when you make your list of contractor business name ideas:
- Springfield Sisters Plumbing Service
- Betty the Home Builder
- Mama’s Electric
- Girls Gone Tiled
Construction Company Name Ideas You Can Steal
If you’re wondering how to name a contracting business but aren’t coming up with anything suitable, consider these:
- Brick and Mortar Commercial Builders
- Just Right Residential Roofing
- Very Cool HVAC Company
- Solid Foundations
- Premier Painting and Papering
- Forever Home Construction Company
- Electrifying Contractor Services
- The Sky Is the Limit Solar Installations
You can add an owner’s name or location to these suggestions to personalize them.
Bad Contractor Business Name Ideas
While plays on words are often catchy and easy to remember, don’t take them too far. You don’t want to offend too many people and shouldn’t confuse potential customers.
- Let’s Get Stoned — natural stone masonry.
- Dick’s Pumping — someone named Dick does septic tank cleaning?
- S.T.D. Contractors — hopefully, those are someone’s initials.
- Butt Drilling — excavators (owned by someone named Butt?)
Some people will laugh at names like these, but you’re likely to lose business if you select similar themes.
Other things to avoid:
- Words that are too long or hard to spell
- Too many words
- Generic names
- Unusual spellings
- Awkwardness in phrasing or word choice
Some of these issues make it difficult for people to find your company in an online search. A few make it hard for people to remember, so they can’t find or recommend you to others.
Choose the Best of Your Contractor Business Name Ideas
It can be challenging to create a simple yet descriptive company name. You’ll use it in your marketing, on your website, invoices, receipts, and in other prominent places. Think about how you perceive other companies by seeing their names, and apply that concept to selecting yours.
After careful thought, research, and deliberation, it’s time to select the most suitable of your contractor business name ideas. Your company name defines your business and can significantly impact your profitability, so choose wisely.
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